Terms of service
Last updated: October 29, 2026
Overview
This website is operated by River City Gold & Silver Exchange ("River City," "we," "us"), 318 4th St S, La Crosse, WI 54601. By using this website, contacting us, or buying, selling, or trading with us, you agree to these Terms. If you do not agree, please do not use this website.
Use of this website
You agree to use this website for lawful purposes only. You may not interfere with the website, attempt to access it without authorization, or copy its content in bulk. All text, photos, and logos on this website belong to River City or its licensors and may not be reused without written permission.
Pricing and availability
Gold, silver, and coin prices move with the precious metals market. Prices shown online or quoted by phone, text, or email are estimates and may change until a transaction is completed. We work to describe and photograph every item accurately, but actual appearance may vary slightly. All items are subject to availability. We may limit quantities, decline any order, or cancel an order listed at an incorrect price and refund your payment.
Purchases
Payment is due in full at the time of purchase. Shipping and pickup: [store policy]. Returns and exchanges: [store policy].
Selling or trading to River City
Offers are based on weight, purity, condition, collectible value, and market prices at the time of evaluation, and are valid only on the day given. Sellers must be 18 or older and present a valid government-issued photo ID. We record transaction details as required by law. By selling or trading an item, you confirm that you are its legal owner and have the right to sell it. We cooperate with law enforcement and may decline any item.
Estimates and evaluations
Verbal or written estimates are for informational purposes only and are not formal appraisals for insurance or estate purposes.
Text messages
If you opt in to text messages, the SMS Terms & Conditions below apply. Consent to receive texts is not a condition of any purchase. Reply STOP to opt out or HELP for help at any time.
SMS Terms & Conditions
Program description: River City Gold & Silver Exchange sends appointment reminders, purchase and buyback updates, customer service messages, and occasional promotional offers to customers who opt in.
How to opt in: Check the SMS consent box on our contact form and provide your mobile number. Consent is not a condition of any purchase.
Message frequency: Message frequency varies, typically 2-4 messages per month.
Cost: Message and data rates may apply. River City Gold & Silver Exchange does not charge for these messages; your mobile carrier's standard rates apply.
How to opt out: Reply STOP to any message to stop receiving texts. You will receive one confirmation message and no further messages after that. Reply START to resubscribe.
How to get help: Reply HELP to any message, or contact us through our contact page.
Carrier support: Carriers are not liable for delayed or undelivered messages.
Privacy: See our Privacy Policy for how we handle your information.
Privacy
Our Privacy Policy explains how we collect and use your information.
Third-party links
This website may link to websites we do not control. We are not responsible for their content or practices.
Disclaimer and limitation of liability
This website and its content are provided "as is" without warranties of any kind. To the fullest extent permitted by law, River City is not liable for indirect, incidental, or consequential damages arising from your use of this website or our services. Our total liability for any claim will not exceed the amount you paid for the item or service in question.
Governing law
These Terms are governed by the laws of the State of Wisconsin. Any dispute will be resolved in the state or federal courts located in La Crosse County, Wisconsin.
Changes to these Terms
We may update these Terms at any time. Changes take effect when posted on this page.
Contact us
River City Gold & Silver Exchange
318 4th St S, La Crosse, WI 54601
Phone: (608) 782-7541 · Email: Tony@djrcllc.com